BME Rule #1: Store of Value

  • The BME has a good Store of Value (SoV). That means it holds its purchasing power. When you save it, you know you’ll still be able to buy stuff with it later.

Problem: Corruption of Value

  • Today’s money is not scare. The global supply of money is dictated by central banks (primarily, the United States Federal Reserve), which controls how many dollars will be in the world economy, and for what purpose
  • Money lost it’s SoV when governments and central banks took it off the Gold Standard, and started to print money instead, removing it’s scarcity. It wasn’t immediate, but over time people were forced to buy less goods with more of their money. Then everything started to kinda suck…welcome to inflation.
  • TL;DR: inflating the money supply hurts people’s purchasing power and weakens the economy

Solution: Bitcoin is Digital Gold 


It’s like gold, only better…


  • Bitcoin is digitally scarce. There will only ever be 21 Million bitcoin. This rule will never be change. It’s what makes Bitcoin the ultimate Hard/Sound Money ever. 
  • The innovation of Bitcoin’s digital scarcity was the way out of a broken financial system where in an economic crisis, governments rescued banks at the expense of the people by taxing them through inflation
  • The limited supply makes the laws of supply and demand kick into overdrive, greatly increasing Bitcoin’s volatility in the short-medium term, but overall increases in value over the long-term. 
  • Bitcoin is prime real-estate. Just imagine if the entire world was in a bidding war for a piece of the moon, only it’s really made out of cheese…

Unforgeable Costliness

  • SoV is found in goods with monetary premiums, or goods that are: scarce, portable, durable, recognizable, verifiable, divisible (like rare metals)
  • Scarcity is most important. If the money is difficult to find/acquire, it’s SoV is protected.
  • Scarcity + SoV = Hard Money, meaning it’s hard to produce, inflate, devalue, and can never be counterfeited.
  • Money had the best SoV when it was backed by gold. Under this “Gold Standard”, people could buy more goods with less money, and the quality of life and society bloomed with innovation
  • a perfectly inelastic, hard/sound money should be difficult to make if people demand more of it. If producing more is easy, then it loses value and you can’t buy as much with it…It’s really hard to get. With Bitcoin, once you got it, you can’t get the same one again. It’s non-repeatable. It’s finite, except it’s made out of numbers, not gold. 
  • Bitcoin’s unforgeable costliness is remonstrated and represented by Proof of Work, (or PoW), a mathematical representation of the work somebody (the miners) risked just to make a bitcoin. It’s evidence of how expensive mining is and proves that a lot of time, money, and energy was spent on mining Bitcoin 
  • Miners invest their own time and energy into finding that digital gold, with no guaranteed ROI
  • PoW enforces bitcoin’s fixed supply by making transactions irreversible (Immutable or unchanging). Bitcoin can’t be edited, faked. It is nearly impossible and crazy expensive to rewrite/undo transactions. Not worth trying.
  • Bitcoin is a deflationary currency (the exact opposite of the dollar). Since there’s a finite supply, the value of each satoshi increases, and is able to buy more goods/services with less units of the money (like buying a milk shake for a nickel)
  • Deflationary currencies are designed to combat the government’s use of inflation as a hidden tax to redistribute earned wealth (AKA the Cantillon Effect). 
  • Bitcoin empowers the people by overthrowing the currency printing powers of corrupt governments, and gives you the opportunity to be financially self-sovereign by BYOB (Be Your Own Bank). You have 100% ownership and protection of your wealth.
  • Bitcoin provides the certainty that its value will last and not be corrupted, and will serve as a medium of exchange for goods and services in the present and future